Category
Pricing
Maker
A note on responsible use: Every tool below is powerful — and every tool can be misused. We recommend evaluating each against the AI the Right Way® 8 pillars before deploying in your organisation. Start with transparency, bias awareness, and data privacy.
ChatGPT
The world's most widely used AI assistant. Powerful for drafting, brainstorming, summarising research, answering questions, and automating repetitive writing tasks across any industry.
Claude
Anthropic's AI assistant — known for careful, nuanced responses and handling long, complex documents. Strong for analysis, policy review, long-form writing, and tasks requiring accuracy.
Gemini
Google's AI, integrated across Workspace. Best for teams already using Google Docs, Gmail, Sheets, and Meet — bringing AI directly into existing workflows without switching tools.
Microsoft Copilot
AI built into Microsoft 365 — automates tasks across Word, Excel, Teams, and Outlook. Ideal for organisations already on the Microsoft stack looking to add AI without new platforms.
Perplexity AI
An AI-powered search engine that cites its sources. Strong for research with real-time web access — a more trustworthy alternative to AI that hallucinates facts without evidence.
Notion AI
AI writing and knowledge management built into Notion. Great for teams managing knowledge bases, SOPs, meeting notes, and internal documentation with an AI layer on top.
Midjourney
The leading AI image generation tool. Used by marketers, designers, and creatives for visual content, concept art, and social imagery. Run via Discord or the web app.
Adobe Firefly
Adobe's AI image tools, built into Creative Cloud. Commercially safe image generation trained on licensed content — ideal for organisations concerned about IP and copyright.
Canva AI
AI design tools built into Canva — Magic Design, text-to-image, background remover, and more. The go-to for non-designers who need polished visuals fast without a learning curve.
Otter.ai
AI transcription and meeting notes that integrates with Zoom, Teams, and Google Meet. Automatically captures, summarises, and action-items every meeting — saving hours of manual note-taking.
Julius AI
Conversational data analysis — upload a spreadsheet and ask questions in plain English. Generates charts, insights, and summaries without needing to know Python, SQL, or Excel formulas.
GitHub Copilot
AI pair programmer integrated into VS Code and other IDEs. Suggests code completions, writes functions from comments, and helps debug. A significant productivity multiplier for development teams.
AI the Right Way® Framework
Are you using these tools the right way?
The 8 pillars of the AI the Right Way® framework give you a structured way to evaluate and govern any AI tool in your organisation — from data privacy to accountability to transparency.