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🎓 AI The Right Way® Certification

Get certified in
using AI
the right way.

Micro-skill certifications built on real-world needs — so your people gain practical, applicable AI capability fast. Grounded in the 8-pillar AI The Right Way® framework and validated by real-world practice.

Your credential at a glance

🏅
AI The Right Way® Certified
The AI Assembly® · Responsible AI Citizen
Micro-skill certifications — fast, focused, practical
Built on real-world needs, not theory
Enables your people to apply AI with confidence
Applicable across every industry & role
Already delivered to 750+ people across real businesses

Our certifications

Choose your certification path

Three clear pathways — for individuals, teams, and whole organisations.

AI Endorsements
🏅
Responsible AI Endorsement
Add depth to your Citizen cert
$49 per endorsement · collect as many as you like
By industry — healthcare, finance, education, trades & more
By platform — ChatGPT, Copilot, Gemini & other AI tools
By pillar — go deeper on any of the 8 responsible AI pillars
Each endorsement $49 · earn as many as you choose
Live workshops — public sessions or in-house for your team
Find a session →
Business Certification
🏢
Responsible AI Business™
For organisations
From $249 per year · organisation-wide
Organisation-wide certification
Demonstrates trustworthy AI governance
Covers policy, risk, ethics & accountability
In-house programme shaped to your business
Talk to us →

Micro-skill certifications built on real-world needs.

These aren't long courses disconnected from your day-to-day. The AI The Right Way® certifications are focused, practical micro-skills — designed to enable your people to apply AI responsibly in the work they're already doing.

Built on years of hands-on AI education across healthcare, finance, education, construction, and the public sector. Each certification meets people where they are and gives them a framework that actually works in the real world.

Micro-skills, not marathon courses
Each certification is focused and fast — built around specific real-world skills your people can apply immediately, not lengthy programmes that sit on the shelf.
Built on real-world needs
Developed from hands-on work across healthcare, finance, education, trades, and the public sector — these certifications reflect what organisations actually need from their people.
Enables your people to act with confidence
Your team won't just understand AI — they'll know how to use it responsibly in their role. No technical background required, applicable to every industry.
Recognised credential they can share
Each person earns a digital badge and certificate for LinkedIn — verifiable proof that they're applying AI the right way, for themselves and your organisation.

The 8 pillars of AI The Right Way®

Our certification is structured around 8 core pillars — a comprehensive framework for responsible AI practice that's been developed and refined across real-world deployments.

🧠
Pillar 01
Culture
Building an AI-ready culture starts with mindset — how your organisation thinks about AI, how it talks about it, and whether people feel safe to engage with it honestly.
⚖️
Pillar 02
Ethics
Knowing where the lines are — and why they exist. Ethics isn't a checkbox; it's an ongoing practice of aligning AI use with your values, your people, and your purpose.
🔍
Pillar 03
Critical Thinking
AI is only as good as the human reviewing its output. Critical thinking means not taking AI at face value — questioning, verifying, and applying your own judgement before acting.
🌱
Pillar 04
Sustainability
Responsible AI considers long-term impact — on people, communities, and the environment. Sustainable AI practice means thinking beyond the immediate output to the broader consequences.
🔒
Pillar 05
Privacy
Understanding what data AI uses, how it's stored, and who can access it — and ensuring your AI use respects the privacy of the people your work touches.
🎯
Pillar 06
Strategy
AI without strategy is just noise. This pillar is about aligning AI adoption with your goals — making intentional choices about where AI fits, where it doesn't, and how to get there.
💡
Pillar 07
Innovation
Responsible AI doesn't mean cautious AI. Innovation is about finding creative, ambitious applications of AI — while staying grounded in the other seven pillars as your guide rails.
🛠️
Pillar 08
Tooling
Choosing the right tools for the right job — evaluating AI platforms against your needs, your risk appetite, and your responsibilities before you deploy them in your work.
💡

These 8 pillars are the foundation of every module in the AI The Right Way® certification — and a framework you can apply immediately, regardless of your industry or role.

From enrolment to Responsible AI Citizen

The certification is designed to work around your life — self-paced, practical, and built on a learning portal that takes you from first login to recognised credential.

1
Enrol via the Certifications portal
Create your account on the AI The Right Way® Certifications portal and choose the certification pathway that suits your role and goals.
2
Work through the 8 pillars
Complete self-paced learning modules for each pillar — short, practical, and designed to fit into your existing workday.
3
Apply & be assessed
Demonstrate your understanding through applied assessments that reflect real-world scenarios — not just multiple choice.
4
Earn your credential
Receive your AI The Right Way® digital certificate and badge — shareable on LinkedIn and verifiable by anyone who needs to know.

No technical background required.

These micro-skill certifications are for the people doing real work — not just technical teams. If your people use AI in their job, they need this. No developer background required, just a commitment to getting it right.

Healthcare professionals Finance & accounting Educators & trainers HR & people leaders Business owners Marketers Public sector Trades & construction Legal & compliance Team leads & managers Students & graduates Anyone working with AI

One equitable base.
Infinite layers.

The beauty is in the structure — everyone starts from the same responsible AI foundation, then layers their own industry, interest, or domain experience on top. Whether you're an individual or upskilling an entire organisation, the framework scales with you.

Certifications Portal

Ready to get
certified?

Head to the AI The Right Way® Certifications portal to enrol, explore the full programme details, and begin your certification journey — at your own pace.

🌏 Recognised globally
🕐 Self-paced learning
📱 Works on any device
🔗 LinkedIn-shareable credential
🇳🇿 Founded in Aotearoa NZ

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